Link, share, join, listen ...
Link, share, join, listen ...
I attended the NESTA (National Endowment for Science, Technology and Arts) seminar on “The Digital Challenge for the 2012 Olympic Games”. Speakers from Google, BBC and LOCOG gave a fascinating insight into their preparations for what will be the biggest digital media event of the year. The BBC will be delivering 24 on demand video streams, Google will be delivering a range of You Tube services and LOCOG will provide a portal “bigger then Facebook” in terms of its capacity. There will be something in the region of 4400 hours of video coverage (6 months viewing without a break), enough to satisfy everyone’s interest. All good news I hear you say, however the elephant in the room is just how will our creaking mobile and broadband network cope with the global demand. Already over 50% of web access is via mobile, and if like me, you can only experience sporadic 3G connection in London on a normal day, image what it will be like next summer.
Steve Blake is Head of TMT at Interim Partners.
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November 6th, 2011 at 7:33 pm
What’s remarkable is that the content providers and aggregators are now making video on demand available widely and freely. When I first saw this in the BT labs 15 years ago it seemed like a very distant possibility – one of many possible future technologies but by no means an obvious success. It looks like the fixed access infrastructure is in place now to make this a good user experience: the mobile networks have some catching up to do!